Linda Yaccarino appointed as CEO of Twitter by Elon Musk

In a surprising move, Elon Musk, the former CEO of Twitter, announced via a tweet that Linda Yaccarino, the former head of NBCUniversal’s advertising division, has been appointed as the new CEO of Twitter. Yaccarino has been an integral part of NBCUniversal for over ten years, and during that time, she has pushed for improved methods of measuring the effectiveness of advertising.

Yaccarino played a key role in the launch of NBCU’s ad-supported Peacock streaming service while serving as the company’s chief of advertising sales. This achievement highlights her exceptional background in the field of marketing. With 19 years of experience in Turner Entertainment, Yaccarino is known for modernizing and bringing the network’s advertising sales organization into the digital age. Her most recent position was as Executive Vice President/COO of Advertising Sales, Marketing, and Acquisitions.

Yaccarino’s extensive experience and subject matter expertise are reflected in her qualifications. She attended Penn State University to study telecommunications and liberal arts, and her academic achievements are as impressive as her career accomplishments.

Interestingly, Elon Musk and Linda Yaccarino have a history. They met at a Miami advertising convention last month, where Yaccarino spoke about Musk’s work and urged the crowd to applaud him. This suggests that Musk sees great potential in Yaccarino’s abilities to lead Twitter into the future.

The appointment of Yaccarino as the new CEO of Twitter is a significant development for the social media platform. With her extensive experience in advertising and marketing, she is well-suited to steer Twitter in a new direction and to develop new revenue streams. It remains to be seen what changes she will implement, but the future of Twitter under her leadership looks promising.